Transform from hidden expert to recognised industry voice
The UK's first expert voice development programme built specifically for defence and technology professionals.
Launches 21 July 2025, waiting list open now
The journey from technical expert to industry voice
You're brilliant at what you do, but your groundbreaking work remains hidden because explaining it to the world feels impossible. Generic media training doesn't understand your world of threat, security and complex science.
That's where Canny steps in as your guide.
Canny Expert was founded by Canny Comms, a specialist communications consultancy focused on defence and security. We start by helping you discover your unique voice - developing personalised messages that define the topics where you can provide expert commentary. Through expert coaching sessions and targeted media training, we build your communication confidence step by step. We optimise your LinkedIn presence and teach you to translate technical complexity into compelling stories.
Then we open the doors, whilst continuing to develop your skills.
Canny proactively pitches you for relevant media opportunities, provides interview preparation, and supports you through each appearance. But the development doesn't stop there - we provide ongoing coaching, quarterly skills assessments, and more advanced training as you progress from specialist and trade publications to national media and high profile opportunities. Each media opportunity becomes a stepping stone to greater confidence and capability.
Your technical brilliance, amplified with Canny's guidance.
Messaging
Helping you decide which topics you wish to comment on and what you plan to say.
Training
Virtual media training, practice interviews and monthly training series.
Coaching
A dedicated senior communications consultant acts as your personal coach, providing 1 on 1 advice and support.
Coverage
We match your expertise and messaging to media opportunities, pitching you to your target media for comment opportunities.
Why join?
Are you brilliant at what you do but struggle to explain it to the world?
You've developed breakthrough science and technology that could reshape our future, yet when these topics dominate headlines, the voices we hear are not the true experts.
Are you tired of watching less qualified voices represent your field whilst your expertise remains hidden?
Why be visible?
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Professional advancement
Enhanced industry credibility and recognition as a thought leader. Increased visibility leading to career opportunities, speaking invitations, and media coverage positioning you as the go-to expert in your field.
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Growth
Drive demand for your organisation's solutions through expert visibility. Support investment and fundraising with articulate technical voices. Strengthen sales activities and generate valuable media coverage without internal PR distraction.
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A supportive journey, not a daunting challenge
We recognise that stepping into public communication feels overwhelming. Many brilliant technical minds struggle with fear of looking unqualified, imposter syndrome, discomfort with visibility, and uncertainty about structuring compelling stories.
These concerns are more common than you would think.
The Canny Experts programme addresses each challenge with patience, understanding, and expert guidance.
The affordable alternative to traditional PR
Traditional PR agencies charge at least £2000 per month. The Canny Experts programme can deliver high-quality commentary for just £950 per month. Making it an affordable alternative, for any organisation with experts in its team.
The difference? We focus on creating expert communicators through message development, coaching and training before sourcing media commentary opportunities to put new-found confidence and communications skills to the test.
Our clients regularly achieve national media coverage in The Telegraph, BBC, Sky News, specialist coverage in Jane's Defence, and international coverage extending reach globally.
See examples of our work here: https://canny-comms.co.uk/case-studies
One strategic media appearance can generate more quality leads than months of traditional marketing.
Founding member launch open 7 - 18 July 2025
Join us as a founding member for a one-time opportunity to receive a lifetime founding member rate in return for helping us refine the programme.
Be the first to turn your expertise into influence.
Learn to speak with impact, gain media confidence, and shape the conversation in time for DSEI 2025.
Membership will only open a select few times per year. Sign up now to be one of the first members.
Just £760* per month
for founding members
(standard: £950)
Or
£8,208* annually (10% discount)
Compare to the alternatives:
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PR agency retainer : £2,000+ monthly
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Executive speaking coach : £200-500 per hour
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Communications consultant: £1,500-3,000 daily
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Media training course: £2,000-5,000 per-session
* Prices are exclusive of VAT
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Months 1-3
Building foundations
- Personal onboarding with dedicated account manager
- Expert guidance to develop your technical messaging
- Supportive and professional coaching to establish your aims and create pathways to achieving them
- Media training designed for complex technology communication
- LinkedIn optimisation for thought leadership positioning
- First media opportunities matched to your comfort level
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Months 4-6
Developing confidence
- Advanced interview techniques for handling unexpected questions
- Proactive media opportunity sourcing with suitable placements
- Quarterly coaching sessions reviewing progress
- Message refinement based on real-world experience
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Months 7-12
Amplifying your voice
- Higher-profile opportunities as skills develop
- Strategic positioning for thought leadership
- Professional network expansion through exclusive events
- Messaging review to ensure alignment with evolving business strategies
- Annual progress review tracking transformation
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Future
Ongoing founder member benefits
- Continuous coaching and skills development
- Regular media opportunities matched to your expertise
- Professional network of fellow experts
- Priority access to speaking and commentary opportunities
- Continued input into the improvement and development of the membership
Ready to join us?
Founding member Launch:
7 - 18 July 2025
DSEI 2025 brings thousands of international media representatives seeking expert commentary. The autumn conference season offers premium speaking opportunities. Growing media demand exists for authentic technical expertise.
Now is a great time to sign up.
Pre 7 July? Join the waiting list today
Canny Expert
The Lyle Building
Porton Science Park
Clewer Road
Porton Down
Wiltshire
SP4 ODQ
+44 (0) 1980 874 101
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